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The truth, now: Don’t most radio commercials bore you to tears? And also you actually hate a lot of them, and actually like just a few? If you’re an advertiser, it’s almost a certainty your commercials fit into the first couple of categories. Cost. An invisible spot much cheaper than costly and a lot easier to produced than only a TV ad, and atmosphere time for 30 seconds on radio is not nearly as expensive 30 seconds on Lcd tv.
12. Consider off-peak events. Morning and afternoon drive-times instances are the costly time slots to advertise on. Try out your spot prior to or after these peak times. Example: if morning drive-time is 6:00 – 9:00 AM try advertising at 5:30 AM and observe if period of time ad rates are this. Once you’re rewritten and delicate the script you’ll reason to print it in a format much more easy read through. The best script available will a person no good if the voice over artist can’t make head or tail of what you’ve paper.
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