Direct marketing works well for many kinds of small businesses, precisely how does it work when compared with radio business? Well let us look that initial different advertising venues and consider all of them over their own merits first. Note, these types of gross rates and don’t include production costs or agency price cuts. These are market averages for that standard radio schedule mentioned above, actual costs could differ. Does not factor in added value, ROS schedules, bonus spots, etc.
Different combinations of dayparts on different stations may cost much reduced. You become thinking, “So if Permit me to run an area on three top Houston radio stations, I should expect to fund $1000 to have a commercial, plus $3000 a week per sta.that’s $10,000 for one week’s property value advertising!” That’s true, along with be exactly what it takes to reach several thousand potential targeted customers.
On the market question is, “How much cash can you’re making off several thousand potential targeted individuals?
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